What’s Going On?

As the world continues to experience the unprecedented micro- and macro-effects of the coronavirus outbreak, advertisers are hard at work reevaluating marketing strategies given the rapid shift that has occurred in the daily lives of consumers and businesses. While it may seem easy to reach audiences considering a majority of the U.S. population is still under stay-at-home orders, the truth is, it’s not that simple.

Consumers have found themselves with the (bittersweet and potentially overwhelming) luxury of having the option to choose between all media devices for entertainment, whenever they choose. The media industry is eager to understand how the media consumption habits of millions of homebound families—from trending dayparts to viewing across traditional TV and streaming channels—have shifted over the last few months. Marketers are not only tasked with reaching their target audiences but also with understanding changing consumer attitudes and drivers of purchasing behavior.

Not all increased media usage is necessarily good for advertisers. Within the last two months, usage of video-conferencing apps, most predominantly Zoom, have significantly increased (think: a nearly 2,000% jump in weekend calls). The demand for these types of apps, including Skype and Houseparty, is driven by more people working from home and looking for ways to stay in touch with family and friends. Unfortunately, surges on these non-ad-supported platforms don’t offer any advertising opportunities.

The role of technology in the daily lives of consumers has transformed. Fifty-three percent of U.S. broadband households claim that they value technology more now than before, following the outbreak of COVID-19 and the resulting social distancing and stay-at-home orders across the country. So how exactly are consumers choosing to spend their time at home?


Battle for Screen Time

Driven by a combination of the current impact of the coronavirus crisis and pre-pandemic trends, the average time U.S. consumers spend with media will rise by more than one hour per day this year, to 13 hours, 35 minutes. It’s worth noting, however, that the increase in time spent is more of a temporary surge rather than a significant long- term transformation. During the outbreak, people have spent day after day at home where they’re surrounded by every device they own. This has likely brought a resurgence in media multitasking and helped push the time spent total higher.



TV Must Be Thriving, Right?

The biggest screen in the house is getting more attention than usual as families gather around the TV to either watch traditional broadcast and cable, stream video, or play video games.

Linear TV primetime (7pm-10pm) viewing was down 1.5% in April vs. the previous month. In that same time period, whole-day viewing was up 9.6% across all linear TV, and 10.2% for basic (non-premium) cable networks. This surge in overall time spent with linear TV is likely the product of increased daytime viewing, meaning that Americans are tuning out linear programming at night and likely opting for streaming content on OTT/CTV instead. The days of “Must See TV” are increasingly becoming a thing of the past, as viewers now tune in on their own terms rather than adhering to the institution of prime time.

Severely handicapped by the shutdown of new TV show production due to stay-at-home directives and the complete blackout of professional sports, Pay-TV has not seen the same surge. It is estimated that the losses for the quarter total 1.7m, leaving 70.4m Pay-TV subscribers heading into Q2. The six major MVPDs will lose an estimated 8m subscribers by the end of this year.

These changing habits make it critical that advertisers maximize the efficiency of their TV dollars and continue to use insights to find their audience across various modes of consumption.


Acceleration of Shift to Streaming

The streaming landscape continues to expand with new market entrants, as Peacock (NBCU) and HBO Max prepare to launch in the coming months. Earlier in April, short-form video service Quibi debuted, offering TV episodes that run approximately 10 minutes. About 40% of U.S. consumers are considering buying new media subscriptions.

In Q1, streaming viewership continued to skyrocket in the U.S., with time spent up by 57% year-over-year, led by mobile (up 67%), followed by TV (up 48%), and PC (up 18%). On-demand content drove the lion’s share of this growth, surging up 79% and capturing 72% share of viewing time in Q1. Bucking a multi-quarter trend towards connected TV dominating viewing growth, mobile netted the largest increase among devices in Q1, up 60% year over year overall with a massive 84% increase in on-demand viewing.

In Q1 2020, over 60% of U.S. broadband households had used a OTT subscription service in the last 30 days, about 30% had used an AVOD (advertising-based video on-demand) service, about 20% had used TVE, and 14% used a TVOD (transactional video on-demand) service such as Amazon Prime Video, FandangoNOW, and VUDU. These types of “on-demand” platforms will continue to see more growth as more content moves online, including new theatrical releases.


When there is a solid, fair value exchange, consumers will happily watch advertisements. AVOD services have been on the rise over the last few years, resonating with younger audiences who are more conscious of their monthly expenses. 66% of consumers 18 to 34 years old—the driving force behind the acceleration of cord-cutting—would watch ads while streaming a TV show if it lowers their monthly subscription costs. CTV creates the perfect environment for this value exchange, fueled by its high-quality content.

Time spent with digital video has surged across devices this year and will continue to grow the upcoming years. Seventy-six percent of online video watchers say they plan to consume as much content when the outbreak is over as they are now.


Sorely Missing Sports

One of the main reasons consumers would keep their cable subscription is live sports. Despite sports around the globe going on hiatus spurring a downturn in social content production, sports organizations drove large increases in social engagement in Q1. Quality ruled over quantity as sports posts volume dipped, but sports engagement has skyrocketed. The forward-looking partnerships forged between brands and publishers during this time will add more value when live sports returns and eager fans flock to view games however they can.


Social Media in Not-So-Social Times

In a time when “social distancing” is a frequently used term in everyone’s vocabulary, consumers are trying to stay connected with friends and family in whatever way they can. While higher engagement numbers may be promising for marketers, it’s important to note that these heightened levels may return to normal in 2021 and 2022.

According to Q1 earnings reports, Facebook, Snapchat, and Twitter saw double-digit increases in daily active users. Pinterest and Spotify saw increases in monthly active users.

The short-video app, TikTok, is experiencing a substantial boost during quarantine. The platform added more than 12 million U.S. unique visitors (app, mobile website, and desktop website) in March, reaching a total of 52.2 million, an increase of 48.3% compared to January. Average time spent per visitor for the app and websites combined was 476 minutes (nearly 8 hours) for the month of March. The company recently hit two billion app downloads worldwide. TikTok has been on a growth spurt for several months, even before the pandemic. These gains in usage may help drive more advertisers to experiment with TikTok.

Elsewhere in the social-sphere, LinkedIn is likely to see a gain in time spent as people who have lost jobs turn to the platform in their efforts to find new ones.



Content During COVID

Eighty-seven percent of Americans say they’re consuming more content and they’re doing so mostly via broadcast TV, online videos, and online TV streaming. Over the past few months, information on the impact of coronavirus has unfolded at a dynamic rate, causing a sense of urgency to absorb as many headlines as possible. News (to stay informed) and children’s content (to keep the kids entertained) are surging in interest. The entertainment businesses who thrive during the COVID and post-COVID eras will be the ones who can cater their offerings to accommodate the huge appetite for streaming kids content. Tubi’s launch of their app Tubi Kids is an example of businesses capitalizing on this opportunity.

In terms of mobile app usage, predictably, there has been less attention to apps for travel, weather and shopping. Other categories have benefited from the surge in overall digital time spent. Mobile social apps are a big gainer, rising from 41 minutes last year to 52 minutes this year. It is expected that mobile gaming apps will grow from 23 minutes last year to 26 minutes this year. Mobile audio app time is also expected to rise (to 59 minutes, vs. 57 minutes in 2019), but more slowly than in previous years as the decline in commuting has worked against digital audio time in general.


What Comes Next?

The economic fallout from the coronavirus pandemic will inevitably influence consumers’ behavior beyond 2020, including their time spent with media and how they choose to make purchases. No one knows for sure what the next few months will hold. Certain media consumption behavior may have more staying power than others. Will audiences become more accustomed to their new viewing methods or will churn rates accelerate as cost-conscious consumers return to normal consumption patterns? As consumers continue to look for new content, brands need to think about how to identify, reach, and activate new audiences that both increase market share and drive retention, even after the COVID-19 crisis is over.


How We See It: Pandemic Predictions


David Zapletal – Chief Innovation & Media Officer

“High performing content and media platforms will continue to thrive under COVID-19. People will spend more time at their familiar watering holes of content. On a positive note, the increased time spent with technological tools should boost personal productivity, which ultimately helps power part of our economic engine. Due to less in-person conversations and social interactions, people need to seek other ways to learn about new products and services. As a byproduct, the industry will hopefully see consumers engaging more with ads.”




  1. eMarketer, April 2020, U.S. Time Spent With Media 2020
  2. eMarketer, April 2020, U.S. Consumers Are Flocking to TikTok
  3. Variety, April 29, 2020, “Cord-Cutting Tracker: It Will Get So Much Worse in Q2”
  4. Parks Associates, May 2020, “COVID-19 will drive greater usage of TVOD services in 2020”
  5. Conviva, State of Streaming Q1 2020
  6. GlobalWebIndex, April 2020, Coronavirus Research Series 4: Media Consumption and Sport

Mike Seiman

Mike Seiman, CEO & Chairman, is the founder of Digital Remedy, a digital media solutions company leading the tech enabled marketing space he co-founded while still a college student at Hofstra University in the early 2000s. The company has grown quickly and is now a major player within the crowded digital advertising landscape. The rapid growth of Digital Remedy, formerly CPXi led to its inclusion on Inc. Magazine’s list of fastest growing privately held advertising/marketing companies in 2008, 2009, 2010 and 2014. Mike was selected as a semi-finalist in Ernst & Young’s Entrepreneur of the Year initiative in 2010 and 2013 and as a finalist in 2009 and 2014. In his free time, Mike serves on the Board of Trustees of his alma mater, Hofstra University. He also focuses on numerous philanthropic initiatives including sitting on the boards of the H.E.S. (Hebrew Educational Society non-profit community center) and Children International, where he spearheaded the development of community centers in both Guayaquil, Ecuador in 2010 and Barranquilla, Colombia in 2014.

David Zapletal

Before graduating in 2005 with degrees in Retail and Consumer Science (with an emphasis in eCommerce) and a Minor in Public Business Administration at the University of Arizona, David Zapletal had already successfully grown a start up ad network from serving an initial 1 million impressions per day to over 10 million impressions per day. It was his deep understanding of internet advertising during the industry’s beginning stages that led him to another start up at the time, CPXi. More than 8 years that have passed and Zapletal currently serves as Chief Operating Officer for Digital Remedy. In that role he continues to help grow and implement optimization tactics across various ad serving platforms, oversee daily operations of the account management and trafficking groups and maximizes ROI for Direct Response advertisers as well as for Publishers. Outside of Digital Remedy, Zapletal commits his efforts to an organization called Camp Dream Street, a camping program for children with disabilities, where he serves on the Board of Directors.

Jeff Reitzen

Jeff has worked in multiple facets of the online industry, from sales to operations as well as consumer engagement, content analytics and most recently in data optimization. His career began as a wedding, bar mitzvah, and Sweet 16 DJ where he learned the delicate balance of crowd energy management. Quickly, this skill made him incredibly successful in managing online sales for Geico. He joined CPXi at its startup stage as employee number 4 and has been a key driver of continued growth. His unique knowledge of what converts in the digital ad space, the application of data, and how to optimize platforms for efficiency continues to be invaluable to Digital Remedy clients. Today, Jeff is responsible for innovating and optimizing all Digital Remedy offerings including platforms, systems, tools, and internal processes—ensuring the organization remains on the precipice of the marketplace.

Mike Juhas

Mike Juhas, has over 13+ years of experience in ad tech client services, working with brands, agencies, and publishers ranging from top 10 advertisers to small regional organizations, to rep firms, holding companies and independent shops. An integral member of the Digital Remedy team, Juhas leads all client relationships, including facilitating onboarding and integration, establishing relationship protocols, overseeing Quarterly Business Reviews and status meetings, navigating financial coordination, and overseeing 24/7 team support. His specialties include consultative services, planning strategy, and account management disciplines. Juhas lives in New Canaan, CT with his wife and two daughters, and their dog, Perry–the unofficial company mascot.

TJ Sullivan

TJ Sullivan has over 20 years of media sales and leadership experience. His knowledge of the digital media landscape, ability to develop strategic solutions that solve brand challenges, and talent for motivating sales teams, have made him a vital member of several media and ad tech organizations. Before joining Digital Remedy, Sullivan was VP, Connections at iHeart Media, a cross-divisional group that enabled national advertisers to seamlessly work with multiple iHeart business units; CRO of Reelcontent, a video distribution company for brands; SVP of sales at AdoTube, a video ad network; and was Co-Founder and SVP of video measurement company, OpenSlate—for which he is still an advisor.

Sullivan had served as the President of 212, New York’s Interactive Advertising Club, and currently advises many early stage start-ups in the programmatic and video space. Notably, RUN (sold to Publicis in 2014), Futures Media, Transmit.Live, and Kubient.

Outside of his work in the media industry, Sullivan sits on the Board of St. Elizabeth School in Wyckoff, New Jersey and the Advancement Committee of St. Peter’s Prep in Jersey City, New Jersey. He resides in New Jersey with his wife and four children.

IP Zone: Leverage the relationship between users and the location of their IP addresses in a cookie-free, safe and scalable way.

Behavioral: Combine first party with network analytics and enormous scale to define custom audience channels that are optimized to sites with high brand engagement.

Demographic: Reach the right audience based on demographic characteristics such as age, gender and income.

Mobile Device: Target users by mobile device type (Smartphone, tablet, etc.), carrier and operating system.

Geo-Location: Target your audience residential cluster, proximity to retail locations, campaign level DMAs and more.

Contextual: Place a relevant ad in front of a user who is reading content that contains specific terms.

Buying Power and Quality

Let’s be honest. Your ad ops are limited by your access to only a handful of channels and DSPs. You want more reach and better prices, but don’t want to sacrifice quality in order to achieve those goals. Digital Remedy has access to a vast multitude of channels based on relationships we’ve cultivated over nearly 20 years in business. That means we get the best prices, have personal relationships, and don’t get sent to voicemail when we call.

It also means that we can execute omni-channel ad ops for better prices than an internal team, while ensuring the quality is up to industry standards. On top of access to all sorts of specific audiences we’re able to to leverage first- and third-party data across all your campaigns and pivot across platforms based on results. Any campaign, any budget, any platform, any audience. Digital Remedy backed by AdReady is restriction free ad ops….and what could be better than that?

Resources, Time, and Overhead

When was the last time you enjoyed balancing budgets, reading resumes, dealing with aggressive sales teams, or wasting years of time for small gains in performance. By partnering with Digital Remedy you get the full support of $30m in OPEX including marketing teams, sales teams, and a dedicated 24/7 ad operations team. No hiring new employees for media optimization, business development, or account management. No months of training and on-boarding. No long meetings crafting sales materials. Just your team focused on making deals, and our teams and tech focused on supporting and executing those deals in a tech-enabled, digital ecosystem designed to get the most out of any KPI.

Reporting and Support

How nice would it be to have all of your data and insights in one location. We don’t mean an excel sheet sent out once a week with complicated charts, or an XML file with pages and pages and pages of tables (what is this, 2003?). We mean a fully customizable dashboard reporting in real time, or as real time as possible. You get to decide the how, what, and when of the reporting you’re seeing. And that’s ALL of the how, what, and when’s. If you want to see breakouts of all of the individual campaigns in your system, done. If you want broad scope comparisons of all of the campaigns in the last year, done. If you want to see CTR’s for specific audiences and compare them to CPM for your best performing advertiser but limit the scope to campaigns greater than 30k, done. All of this is at your fingertips with the AdReady Dashboard, all in one place.

Jessica Cortapasso

With more than a decade of experience in human capital management, Jessica Cortapasso serves as SVP, People at Digital Remedy. After graduating from Muhlenberg College, she quickly recognized her passion for people and entered the workforce in Human Resources where she gained expertise in employee relations, designing strategic benefit plans, and the development, implementation, and curation of corporate engagement initiatives for big-name brands and small companies alike. Becoming a member of the Digital Remedy family in 2013 while simultaneously acquiring her Masters Degree in Human Resources Management and Development from New York University, Jessica has steered company culture through significant events ranging from acquisitions and a rebranding, to the development and application of our Core Values that shape our daily business practices. Cortapasso resides in Brooklyn, plays competitive volleyball, and loves spending time with her nieces.

Erez Feld

Responsible for the financial and legal practices of Digital Remedy, Erez brings 22 years of experience in precision financial analysis, growth management practices, strategic acquisition, and investment leadership. A graduate of Hofstra University, Erez began his career modeling for corporate finance, and expanded his accounting prowess in the real estate sector. Erez joined Digital Remedy in 2008 as a senior accountant, and helped to create and build an accounting department that could support the rapid growth of the company and aligned with those needs. Over the past 12 years he has evolved through various positions at the company within the finance discipline, supervising and mentoring additional finance personnel, while growing under the tutelage of Michael Fleischman, former CFO of Digital Remedy. Today, he leads the Finance Department by supporting high-level projects such as acquisitions and restructuring, and is responsible for overseeing all financial assets, establishing financial procedures, controls, and reporting systems.

Michael Fleischman

After a successful career as an accomplished Fortune 500 financial professional leading Corporate Finance and Strategic Planning at Cablevision Systems Corporation and its programming subsidiary Rainbow Media Holdings, Michael currently plays a role in the overall management of Digital Remedy including direct responsibility for all financial-related activities including accounting, financial planning, M&A, legal, insurance, real estate and banking relationships. Michael brings more than 25 years of media experience at Cablevision and Rainbow Media and during his career was instrumental in the launching and managing of a number of cable television networks including 10 Regional Sports Networks across the US, American Movie Classics, Bravo, and the Independent film channel as well as the structuring of corporate partnerships with companies including Liberty Media, NBC, Fox/NewsCorp and MGM. Additionally, he was the finance lead on a number of professional sports team acquisitions including Madison Square Garden, the successful IPO of Cablevision and a tracking stock at Rainbow Media.Michael was involved in the creation and launch of Rainbow Advertising Sales which was one of the Cable Industry’s first Local Advertising Sales Divisions.

Tony Pascal

With over two decades of experience in the design, product, and technology space, Tony joined Digital Remedy as a graphic designer in 2007. His responsibilities quickly expanded, landing him in leadership roles across multiple disciplines including creative direction, analytics, monetization optimization, and management of platform development. He continued to grow with the organization over the last fourteen years, overseeing all design, development, and execution of Digital Remedy products and platforms. In his current role as SVP, Product & Technology, Tony leads product and technology development for the company and acts as the go-to liaison across teams, ensuring alignment on all aspects of internal and client-facing technology initiatives.

Prior to Digital Remedy, Tony built and ran his own direct response company from 2002-2007 after graduating from New York Institute of Technology, where he learned the fundamentals of digital advertising and optimization strategies that still remain relevant today.

In a previous life, Tony was a ski instructor and still remains an avid skier today. When he is not leading product development, he can be found working on old cars, rock climbing and hitting the slopes.

Gayle Meyers

Gayle Meyers is an entrepreneur, venture partner, investor, and operating resource in the digital media and marketing industry, with over two decades of executive leadership experience. After launching a management consulting firm, Growthing which is focused on optimizing growth strategies for executive leaders and their organizations, Meyers has frequently been tapped for high-profile consulting and advisory positions to help marketing technology companies enhance their in-market presence.

“Gayle is widely recognized as a leading strategist with years of expertise in the ad tech space,” said Mike Seiman, Chairman and CEO of Digital Remedy. “Her career in discovering and integrating game-changing technologies in the marketing industry will serve as an invaluable resource as we continue to enhance our product suite in the months ahead.”

With expertise spanning multiple disciplines, Meyers frequently serves as a keynote speaker at industry conferences for companies such as Google, Verizon, Omnicom, LiveRamp, LinkedIn, Twitter, and Oracle. A list of her notable past clients who have benefitted from her unique insights to increase shareholder value includes Tinuiti (acquired by New Mountain Capital), Adometry (acquired by Google), MediaForge (acquired by Rakuten), Integral Ad Science (acquired by Vista Equity Partners), and Tapad (acquired by Telenor).

Matt Sotebeer

With 14+ years of experience in ad tech and emerging technologies, Matt Sotebeer brings an uniquely innovative approach in his role as Chief Strategy Officer at Digital Remedy. As CSO, Matt focuses on the intersection between the product, product marketing, tech, data, and sales teams, while fostering productive cross-functional company-wide relationships to inform and influence sales, educate clients, and optimize company performance.

Matt has an extensive knowledge in the integration of data science, creative, and media solutions to drive sustainable growth for companies, with a focus on designing customized, scalable solutions leveraging machine learning alongside human intelligence. Throughout the tenure of his career, he has successfully managed global teams aligned to common goals, encouraged collaborative problem solving, and supported talent growth for entrepreneurial companies including MiQ, Rocket Fuel, and Audience Science.

Jeremy Haft

A proven strategic, revenue, and team leader with over 20 years of experience managing and scaling revenue in the competitive ad tech landscape, Jeremy serves as Chief Revenue Officer at Digital Remedy.

Before joining the team in October 2022, he served as CRO at Channel Factory, where he reorganized the revenue team for sustainable growth and increased the sales team by 3x to drive predictable and more accountable revenue. Prior to that, he served in a decade of leadership positions. Most notably, as SVP of Sales at Amobee and as VP of North America Sales at Viant/Adelphic. At both organizations, Jeremy successfully built and scaled platform and business solutions from their infancy to achieve the desired corporate goals.

Jeremy graduated from The University of Vermont and currently resides in New Jersey with his wife and two children. In his spare time, he enjoys traveling to tropical locations, dining out, cooking feasts with friends, and any new fitness trend he can get his hands on.